I am a content strategist with nine years of experience in newsrooms, tech and agencies
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A core part of my work is turning data and audience insights into actionable strategies. I work at the intersection of journalism, disinformation and technology across Sub-Saharan Africa, Europe, and North America. I design strategies that shape how information is created, distributed, and understood at scale.
I’ve led editorial curation and content strategy across global newsrooms and technology platforms, including Meta, where I helped determine how content is surfaced, prioritized, and consumed by diverse audiences. My background in real-time news, visual storytelling, and multimedia journalism sharpens my editorial judgment under pressure while maintaining clarity, accuracy, and impact.
Beyond newsroom and platform roles, I’ve led and contributed to projects exploring growth strategy, disinformation, and the evolving role of AI in media. This includes work with The Information, Hell Gate NYC, and the NYU Center for Cybersecurity on initiatives connected to U.S. DARPA.
I approach content as both an editorial discipline and a systems problem. I’m particularly interested in how media organizations can better align storytelling with distribution, and how data, product thinking, and emerging technologies can be used to build more resilient and responsive information ecosystems.
Some of my specialities:
- Journalism and communication strategy
- Editorial curation and content architecture
- Audience engagement and multimedia storytelling
- Media product development and innovation
- Cross-functional collaboration and strategic partnerships
I hold a Master’s degree from New York University’s Studio 20 program, focused on audience engagement and media product development.
Outside of work, I spend time on outdoor photography and reading fiction.
Organizations I have worked with:
