I relocated to Accra, Ghana, to be a part of Twitter’s flagship SSA curation and EMEA team focused on strategy and audience engagement.
When I joined Twitter, I stepped into a space where newsroom instincts and platform innovation converge, a team of exceptionally talented digital strategists, journalists, and content thinkers all committed to shaping what meaningful conversation looks like on social. From day one, my work centered on building the curation blueprint, a strategic framework grounded in deep editorial judgment and institutional knowledge.
On a platform where millions of global conversations unfold in real time, curation isn’t just amplification; it’s context, signal over noise, and measurable resonance. My role was to translate that ethos into practice: designing how Twitter surfaces the most impactful, credible, and culturally relevant content for diverse audiences, with a particular emphasis on dynamic global markets like Africa. What I did:
- Curation and Cross-functional collaboration: I collaborated across cross-functional teams, from product and policy to regional engagement leads and local journalists, to ensure our curation strategy was rooted in both audience behavior and editorial integrity. This work involved identifying emerging narratives, setting editorial standards for quality, and helping the broader organization understand the strategic value of curated content as both a discovery engine and a community builder.
- Misinformation and Disinformation Analysis: Perhaps most meaningfully, I helped shape how Twitter addresses misinformation and elevates trusted voices, a task that requires both curiosity and rigor. By blending editorial instincts with product-level thinking, I contributed to a framework that didn’t just react to trends, but also anticipated, where thoughtful curation could deepen trust and foster healthier conversations on the platform.
- Partnerships: I leveraged my knowledge of the Nigerian media organizations and think-tanks to build a partnership relationship that aided these organizations in using and experimenting with Twitter’s product (Studio and Moments) platform for publishing. Built a strategy around this partnership engagement by creating a knowledge panel for each media organization, their contact person, training calendar, and portfolio, conducting these trainings, and establishing open communication to address tooling challenges.
Looking back, building a strategy from the ground up, with metrics measurement, audience insights, and institutional knowledge as its foundation, was both a professional challenge and a privilege. It reminded me that strategy isn’t just a plan on a page; it’s something that lives and breathes in every aspect of audience experience.
Some of the few events covered include;
2023 Nigeria Elections
Primaries – https://twitter.com/i/events/1508543842944892931
Ekiti & Osun – https://twitter.com/i/events/1535590680092848128
Kenya Elections :
Main page – https://twitter.com/i/events/1551470076087349249
Subnational elections – https://twitter.com/i/events/1557407007535030273
Misleading claims – https://twitter.com/i/events/1537125015426019328
Results Moment – https://twitter.com/i/events/1557095884688486400
BBN7 – https://twitter.com/i/events/1549085713840291840
15th Headies – https://twitter.com/i/events/1546664266333229057